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The agency All& has officially opened its doors, offering a full spectrum of services including strategy and organizational design, in addition to content creation and campaign management for brands.

All& was launched by Jennifer Breithaupt, who has served as global consumer chief marketing officer at Citi, among other high-profile roles. Suzanne Powers, former global president and chief product officer at McCann Worldgroup, is also a co-founder.

Breithaupt said, “What sets All& apart is our deep global experience in building brand and marketing strategies that drive measurable impact. We bring together the right people, processes, and resources to position all brands – established, emerging, corporate, individual, even distressed – with clarity and purpose. Everything we do is intentional, value-driven, and tailored to each brand’s unique challenges.”

Powers added, “We believe in the power of collaboration and the limitless potential of creativity to drive meaningful results and lasting impact for brands. You can’t do that without the right team and conditions to help them thrive. That means there’s no room for I’ can’t’ or ‘but no.’ To build the team and conditions needed to liberate creativity and ensure it thrives, it must be ‘all of that, and…’ That’s why All& is not just a name, it’s a mantra.”