Two of marketing's most accomplished leaders—former Citi CMO Jennifer Breithaupt and ex-McCann President Suzanne Powers—have launched All&, solving a $500 billion problem: brands doing "a lot of innovative and smart things" that confuse rather than strengthen identity. Their fusion of client-side rigor and agency creativity delivers what CEOs demand: measurable impact without sacrificing innovation. As Breithaupt states, "Everything we do is intentional, value-driven, and tailored"—translating decades of transforming businesses at scale into a model where creative excellence and business results aren't opposing forces.

When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.

All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.