Suzanne discusses her journey through brand strategy and creative transformation, exploring disruption as a strategic tool and the importance of embedding creativity across organizations. Her insights on creating culturally resonant work reflect All&'s belief that brands must balance strategic rigor with creative magic to drive meaningful change.

In this interview, Suzanne Powers, Founder of Powers Creativity and Jury President for the 2024 Creative Strategy and Transformative Business Impact Jury, discusses the evolving role of creative strategy in driving business transformation. She shares insights on balancing creativity with strategic rigor to achieve impactful results.

Listen to Suzanne as she talks with Katie Kempner about her career, including her recent role as Global President of McCann, hybrid workplaces, advice on starting your own company and her plans for her new firm, how to find a new position and how not to boil the ocean.

In this revealing interview, Suzanne reveals how creativity isn't accidental but requires intentional design—a principle that drives All&'s approach to brand strategy. Drawing from her pioneering career across TBWA, CP+B, and McCann, she shares how balancing seemingly disparate forces unlocks the business impact that truly propels brands forward.

In this WARC discussion, Suzanne analyzes Nike's approach to balancing performance marketing with brand building. The conversation highlights Powers' expertise in creating strategies that integrate seemingly opposing marketing approaches—a philosophy that defines All&'s work. Powers demonstrates how brands like Nike succeed by engineering systems where short-term activation and long-term brand building complement rather than compete with each other.

In this exclusive Cannes Lions interview, Suzanne reveals how agency culture drives business results through the power of conscious inclusion. She emphasizes the core values of "generosity, bravery, and integrity" that enabled McCann Worldgroup's transformation into a creative powerhouse. This conversation showcases the leadership principles that now fuel All&'s approach to balancing seemingly disparate forces—the human & tech, excellence & efficiency—that propel modern business forward.

In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.

In this Great Minds podcast episode, Suzanne Powers explores how business transformation starts with strategic brand thinking. The conversation underscores what would become All&'s founding principle—that brands aren't marketing expenses but powerful business assets. Powers demonstrates how strategically engineered brand systems drive both market differentiation and operational efficiency, creating sustainable growth through the power of brand.

Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.

Nine-time Grammy winner Sheryl Crow partners with Jennifer to address a stark reality: women represent only 21% of artists, 12% of songwriters, and 2% of producers in music. Their candid conversation reveals how corporate influence and artistic credibility combine to drive measurable change in a historically male-dominated industry.

In this industry podcast, Suzanne Powers discusses how seemingly opposing forces can be harnessed to create more powerful strategic solutions. The conversation reflects what would become All&'s core principle—that embracing dualities like Magic & Rigor and Excellence & Efficiency creates brands with both emotional resonance and commercial impact. Powers showcases how this balanced approach leads to strategies that engage audiences while delivering measurable business results.

All& co-founder Jennifer Breithaupt tackles modern marketing's biggest challenges—from capturing fragmented attention to advancing gender equality through the SeeHer Hear Her initiative. Her insights on voice technology innovation and personal brand building reveal the forward-thinking leadership and inclusive vision she brings to All&'s strategic approach.

All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.

Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.

All& co-founder Jennifer Breithaupt discusses how artificial intelligence and music intersect to create powerful marketing opportunities at Citi. Her strategic insights on leveraging AI for personalized brand experiences while maintaining human authenticity demonstrate the "Humanity & Technology" balance that became central to All&'s integrated approach to modern marketing.

All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.

Presenting findings from a global brand study, Suzanne reveals how truth-based strategies create meaningful connections across markets. This research-driven approach exemplifies All&'s belief in rigorous frameworks that unlock creative magic. Powers demonstrates how brands that balance global consistency with local relevance create systems that drive both emotional resonance with consumers and measurable business impact for organizations.

Future All& co-founder Jennifer Breithaupt breaks down how marketing evolved from support function to strategic business driver at Citi. Her insights on positioning marketing at the frontlines of financial services reveal the operational excellence and customer-first thinking that would later define All&'s integrated approach to brand building.

Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.