In this interview, Suzanne Powers, Founder of Powers Creativity and Jury President for the 2024 Creative Strategy and Transformative Business Impact Jury, discusses the evolving role of creative strategy in driving business transformation. She shares insights on balancing creativity with strategic rigor to achieve impactful results.

Campaign US recognized Suzanne Powers in its prestigious 40 Over 40 list, celebrating leaders who continue to reshape the marketing landscape. This honor acknowledges Powers' exceptional ability to balance the seemingly opposing forces of creativity and business performance—now the foundation of All&'s approach to brand strategy. Her recognition reflects a career defined by creating the conditions for both magical creative work and rigorous business results to thrive simultaneously.

In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.