Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.

Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection

Before co-founding All&, Jennifer Breithaupt leveraged research-driven experiential marketing to build Citi's brand loyalty. This article reveals her data-backed approach to creating meaningful brand experiences—showcasing the "Magic & Rigor" philosophy she would later bring to All&, where metrics and memorable moments work together to deliver business impact.