All& co-founder Jennifer Breithaupt reveals her blueprint for cultivating brand love at Citi through internal culture transformation. Her methodology—starting with employee engagement before external campaigns—exemplifies the authentic, inside-out approach that drives All&'s philosophy of building brands that genuinely connect with both teams and customers alike.

All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.