All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.

All& co-founder Jennifer Breithaupt reveals her blueprint for cultivating brand love at Citi through internal culture transformation. Her methodology—starting with employee engagement before external campaigns—exemplifies the authentic, inside-out approach that drives All&'s philosophy of building brands that genuinely connect with both teams and customers alike.