All& co-founder Jennifer Breithaupt spearheads Citi's organizational transformation, merging global consumer and entertainment marketing under unified leadership. Her strategic restructuring demonstrates the operational excellence and systematic thinking she brings to All&—proving how smart organizational design amplifies creative output and drives measurable business impact across markets.

All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.