In this interview, Suzanne Powers, Founder of Powers Creativity and Jury President for the 2024 Creative Strategy and Transformative Business Impact Jury, discusses the evolving role of creative strategy in driving business transformation. She shares insights on balancing creativity with strategic rigor to achieve impactful results.

Campaign US recognized Suzanne Powers in its prestigious 40 Over 40 list, celebrating leaders who continue to reshape the marketing landscape. This honor acknowledges Powers' exceptional ability to balance the seemingly opposing forces of creativity and business performance—now the foundation of All&'s approach to brand strategy. Her recognition reflects a career defined by creating the conditions for both magical creative work and rigorous business results to thrive simultaneously.