Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection

Before co-founding All&, Jennifer Breithaupt leveraged research-driven experiential marketing to build Citi's brand loyalty. This article reveals her data-backed approach to creating meaningful brand experiences—showcasing the "Magic & Rigor" philosophy she would later bring to All&, where metrics and memorable moments work together to deliver business impact.

All& co-founder Jennifer Breithaupt reveals her blueprint for cultivating brand love at Citi through internal culture transformation. Her methodology—starting with employee engagement before external campaigns—exemplifies the authentic, inside-out approach that drives All&'s philosophy of building brands that genuinely connect with both teams and customers alike.

All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.

All& co-founder Jennifer Breithaupt explores virtual reality's untapped potential in financial marketing, advocating for thoughtful experimentation over flashy gimmicks. Her forward-thinking perspective on emerging technology demonstrates the strategic curiosity and balanced innovation approach she brings to All&—where cutting-edge tools serve authentic brand storytelling and meaningful customer connections.

All& co-founder Jennifer Breithaupt joins NBCU's Linda Yaccarino in exploring media's evolving landscape and marketing technology trends shaping the industry's future. This strategic fireside chat reveals the forward-thinking perspective and cross-industry collaboration approach that Jennifer brings to All&'s integrated marketing and media strategy consulting.

During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.

In this Cannes Lions TV segment, Suzanne and Sarah Watson discuss the evolving role of strategic leadership in driving creative excellence. The conversation highlights Powers' belief—now central to All&'s approach—that effective strategy requires both analytical rigor and creative intuition. This balanced perspective enables brands to develop frameworks that consistently deliver work that is both creatively distinctive and commercially impactful.