In this Cannes Lions TV segment, Suzanne and Sarah Watson discuss the evolving role of strategic leadership in driving creative excellence. The conversation highlights Powers' belief—now central to All&'s approach—that effective strategy requires both analytical rigor and creative intuition. This balanced perspective enables brands to develop frameworks that consistently deliver work that is both creatively distinctive and commercially impactful.

In this candid video, Suzanne shares personal insights on maintaining balance while driving excellence in leadership roles. The conversation reflects the founding principles of All&, where embracing seemingly opposing forces—like career ambition and personal fulfillment—creates more powerful outcomes. Powers' perspective mirrors All&'s approach to balancing creative magic with operational rigor to propel both brands and the people behind them.