Speaking to retail industry leaders, Suzanne outlines how brands can balance operational excellence with creative distinction in an increasingly complex market. This presentation foreshadows All&'s principle that "Efficiency & Excellence" are complementary forces—where efficiency organizes while excellence galvanizes. Powers demonstrates how retail brands can engineer systems that embrace this duality to drive both customer engagement and business growth.

In this forward-thinking article for Campaign, Suzanne argues for maintaining humanity at the center of an increasingly digital marketing landscape. Her vision for balancing human insight with technological advancement foreshadowed All&'s core principle of "Human & Tech"—the belief that technology without humanity feels hollow, while human creativity without technological amplification limits scale and impact.