In this co-authored piece, Suzanne Powers and Gary Stolkin advocate for leaders to adopt a “founder” mindset—leading with authenticity, emotional investment, and a hands-on approach to foster trust and drive meaningful impact in today’s skeptical and rapidly evolving business landscape.

In this prescient article, Suzanne outlines how to build a culture where creativity and effectiveness are inseparable—creating what she calls "a cult of creative effectiveness." This piece foreshadows All&'s founding principle that modern marketing requires both creative excellence & operational efficiency. Powers argues that when organizations embrace this dual focus, they unlock sustainable business growth through the power of brand.

Writing for The Drum during the height of the pandemic, Suzanne explores how healthcare brands must leverage fundamental truths to create meaningful connections. This article demonstrates Powers' belief—now central to All&'s methodology—that distinctive brand strategies emerge from the intersection of business truth, human truth, and cultural truth. When these elements align, brands can efficiently deliver excellence that drives both emotional resonance and business growth.

In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.

All& co-founder Jennifer Breithaupt defines the evolution of CMO leadership in an era demanding hyper-relevance. Her insights on balancing speed with strategy, authenticity with innovation, reveal the adaptive leadership mindset she brings to All&—where modern marketing challenges require both creative agility and operational discipline.

All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.

In this forward-thinking article for Campaign, Suzanne argues for maintaining humanity at the center of an increasingly digital marketing landscape. Her vision for balancing human insight with technological advancement foreshadowed All&'s core principle of "Human & Tech"—the belief that technology without humanity feels hollow, while human creativity without technological amplification limits scale and impact.

Reporting from Web Summit, Suzanne explores how technology and humanity can coexist to create more meaningful marketing. This piece showcases her early thinking about the importance of balancing seemingly opposing forces—a philosophy that would later become All&'s founding principle. Powers argues that when brands successfully integrate human insight with technological innovation, they create experiences that drive both emotional connection and business growth.