All& co-founder Suzanne Powers reveals the strategic thinking behind leaving traditional agency life to build something transformative. Discover how decades of bridging client demands with creative excellence led to founding All&—where magic meets rigor without compromise.

Suzanne discusses her journey through brand strategy and creative transformation, exploring disruption as a strategic tool and the importance of embedding creativity across organizations. Her insights on creating culturally resonant work reflect All&'s belief that brands must balance strategic rigor with creative magic to drive meaningful change.

In this insightful interview, Suzanne shares what it takes to go from leading global brands to launching her own venture—navigating the exhilarating challenge of “being everything.” With characteristic clarity and wisdom, Suzanne reveals how determination, agility, and mission-driven creativity power transformative business impact.

Listen to Suzanne as she talks with Katie Kempner about her career, including her recent role as Global President of McCann, hybrid workplaces, advice on starting your own company and her plans for her new firm, how to find a new position and how not to boil the ocean.

In this WARC discussion, Suzanne analyzes Nike's approach to balancing performance marketing with brand building. The conversation highlights Powers' expertise in creating strategies that integrate seemingly opposing marketing approaches—a philosophy that defines All&'s work. Powers demonstrates how brands like Nike succeed by engineering systems where short-term activation and long-term brand building complement rather than compete with each other.

This conversation reveals the strategic thinking behind All& co-founder Jennifer Breithaupt's approach to bridging corporate rigor with cultural impact. See how she engineered systematic change through brand partnerships—demonstrating the magic & rigor philosophy that now defines All&.

In this Great Minds podcast episode, Suzanne Powers explores how business transformation starts with strategic brand thinking. The conversation underscores what would become All&'s founding principle—that brands aren't marketing expenses but powerful business assets. Powers demonstrates how strategically engineered brand systems drive both market differentiation and operational efficiency, creating sustainable growth through the power of brand.

All& co-founder Jennifer Breithaupt shares her leadership philosophy and #SeeHerHearHer initiative insights. Her discussion of global impact, hiring strategies, and music industry transformation demonstrates the authentic leadership and systematic change approach that drives All&'s comprehensive brand strategy methodology.

In this industry podcast, Suzanne Powers discusses how seemingly opposing forces can be harnessed to create more powerful strategic solutions. The conversation reflects what would become All&'s core principle—that embracing dualities like Magic & Rigor and Excellence & Efficiency creates brands with both emotional resonance and commercial impact. Powers showcases how this balanced approach leads to strategies that engage audiences while delivering measurable business results.

All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.

All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.

Before co-founding All&, Jennifer Breithaupt mastered the art of strategic excellence at scale. This conversation reveals how she learned to balance efficiency with humanity—bridging corporate rigor and creative leadership to achieve exponential results through less, not more.