This conversation reveals the strategic thinking behind All& co-founder Jennifer Breithaupt's approach to bridging corporate rigor with cultural impact. See how she engineered systematic change through brand partnerships—demonstrating the magic & rigor philosophy that now defines All&.

Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.