All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.

All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.