Two corporate powerhouses unite for change: Verizon's John Nitti and Jennifer co-chair SeeHer Hear Her, addressing the music industry's gender imbalance where women represent only 21% of artists. Their executive-level partnership transforms social purpose into business strategy, proving equality initiatives drive measurable ROI for forward-thinking brands.

Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.

All& co-founder Jennifer Breithaupt champions gender equality in music through the SeeHer Hear Her initiative, exploring how brands can authentically amplify female voices. Her strategic insights on leveraging music marketing to drive inclusivity demonstrate the purposeful brand building and cultural impact philosophy that defines All&'s approach to meaningful marketing.

Writing for The Drum during the height of the pandemic, Suzanne explores how healthcare brands must leverage fundamental truths to create meaningful connections. This article demonstrates Powers' belief—now central to All&'s methodology—that distinctive brand strategies emerge from the intersection of business truth, human truth, and cultural truth. When these elements align, brands can efficiently deliver excellence that drives both emotional resonance and business growth.

Nine-time Grammy winner Sheryl Crow partners with Jennifer to address a stark reality: women represent only 21% of artists, 12% of songwriters, and 2% of producers in music. Their candid conversation reveals how corporate influence and artistic credibility combine to drive measurable change in a historically male-dominated industry.

All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.

Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.