Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
Global President Suzanne Powers on how McCann Worldgroup is manifesting a vision through agency culture and conscious inclusion
In this exclusive Cannes Lions interview, Suzanne reveals how agency culture drives business results through the power of conscious inclusion. She emphasizes the core values of "generosity, bravery, and integrity" that enabled McCann Worldgroup's transformation into a creative powerhouse. This conversation showcases the leadership principles that now fuel All&'s approach to balancing seemingly disparate forces—the human & tech, excellence & efficiency—that propel modern business forward.
Cannes Interview: Creative Strategy president Suzanne Powers
In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.
WARC in Cannes Replay: The Future of Strategy
In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.
Citi CMO Jennifer Breithaupt Is Striving to Build an Emotive Brand
All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.
Suzanne Powers & Sarah Watson meet Cannes Lions TV
In this Cannes Lions TV segment, Suzanne and Sarah Watson discuss the evolving role of strategic leadership in driving creative excellence. The conversation highlights Powers' belief—now central to All&'s approach—that effective strategy requires both analytical rigor and creative intuition. This balanced perspective enables brands to develop frameworks that consistently deliver work that is both creatively distinctive and commercially impactful.