Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.

Writing for The Drum during the height of the pandemic, Suzanne explores how healthcare brands must leverage fundamental truths to create meaningful connections. This article demonstrates Powers' belief—now central to All&'s methodology—that distinctive brand strategies emerge from the intersection of business truth, human truth, and cultural truth. When these elements align, brands can efficiently deliver excellence that drives both emotional resonance and business growth.