Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.

Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.

All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.

All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.

Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.

Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection

All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.

All& co-founder Jennifer Breithaupt explores virtual reality's untapped potential in financial marketing, advocating for thoughtful experimentation over flashy gimmicks. Her forward-thinking perspective on emerging technology demonstrates the strategic curiosity and balanced innovation approach she brings to All&—where cutting-edge tools serve authentic brand storytelling and meaningful customer connections.