Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
The 2019 CMO Roundtable: 91 tips, insights and ideas from 20 top B2C and B2B marketing executives
All& co-founder Jennifer Breithaupt joins industry leaders in exploring modern CMO challenges, from data privacy to authentic customer connections. Her contributions reveal the strategic depth and collaborative leadership style she brings to All&—where complex marketing problems require both analytical rigor and creative problem-solving approaches.
Top of Mind | Jennifer Breithaupt, Citi
All& co-founder Jennifer Breithaupt tackles modern marketing's biggest challenges—from capturing fragmented attention to advancing gender equality through the SeeHer Hear Her initiative. Her insights on voice technology innovation and personal brand building reveal the forward-thinking leadership and inclusive vision she brings to All&'s strategic approach.
WARC in Cannes Replay: The Future of Strategy
In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.
What's at the Heart of the ‘Hyper-Relevant’ CMO?
All& co-founder Jennifer Breithaupt defines the evolution of CMO leadership in an era demanding hyper-relevance. Her insights on balancing speed with strategy, authenticity with innovation, reveal the adaptive leadership mindset she brings to All&—where modern marketing challenges require both creative agility and operational discipline.
No. 26: Jennifer Breithaupt | Billboard Power 100
All& co-founder Jennifer Breithaupt lands on Billboard's Power 100, recognizing her innovative music marketing leadership at Citi. Her groundbreaking approach to authentically connecting financial services with music culture exemplifies the creative excellence and cultural fluency she brings to All&'s brand strategy practice.
No. 27: Jennifer Breithaupt | Billboard Power 100
All& co-founder Jennifer Breithaupt climbs Billboard's Power 100 rankings, cementing her influence in music marketing innovation. Her sustained recognition demonstrates the consistent excellence and industry impact that defines her approach—bringing deep cultural understanding and strategic partnership expertise to All&'s brand building methodology.
Suzanne Powers, Global Chief Strategy Officer, McCann WorldGroup
During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.