Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
New ad agencies are opening rapidly—inside the trend and how they can survive
Ad Age's feature on emerging agencies spotlights All& as a transformative new force built on Suzanne's foundational work with Powers Creativity. Suzanne's vision for creating systems where "creativity is not a happy accident" evolved through her partnership with Jen to form All&—an agency that bridges the traditional divide between client demands and agency delivery. All& represents the natural evolution of Powers' methodology, now enhanced by Breithaupt's Fortune 500 experience to deliver the perfect balance of creative excellence and operational efficiency that propels modern business through the power of brand.
Meet the 2023 Campaign US 40 Over 40 Honorees
Campaign US recognized Suzanne Powers in its prestigious 40 Over 40 list, celebrating leaders who continue to reshape the marketing landscape. This honor acknowledges Powers' exceptional ability to balance the seemingly opposing forces of creativity and business performance—now the foundation of All&'s approach to brand strategy. Her recognition reflects a career defined by creating the conditions for both magical creative work and rigorous business results to thrive simultaneously.
Jennifer Breithaupt, Global Consumer CMO of Citi – Advancing Equality through Music
All& co-founder Jennifer Breithaupt shares her leadership philosophy and #SeeHerHearHer initiative insights. Her discussion of global impact, hiring strategies, and music industry transformation demonstrates the authentic leadership and systematic change approach that drives All&'s comprehensive brand strategy methodology.
Citi Leaders Discuss The Important Role Of Women In The Workplace
Jennifer Breithaupt shares powerful insights on female leadership and advocacy. Her approach to breaking barriers at Citi demonstrates All&'s commitment to balancing humanity with strategic excellence—proving how authentic leadership creates organizational transformation and opens doors for women across the marketing landscape.
Citi combines global consumer marketing and entertainment teams under new CMO
All& co-founder Jennifer Breithaupt spearheads Citi's organizational transformation, merging global consumer and entertainment marketing under unified leadership. Her strategic restructuring demonstrates the operational excellence and systematic thinking she brings to All&—proving how smart organizational design amplifies creative output and drives measurable business impact across markets.
Ad Age's Women to Watch 2016
All& co-founder Jennifer Breithaupt earns Ad Age's Women to Watch recognition for her transformative marketing leadership at Citi. This early industry acknowledgment highlights the innovative thinking and strategic excellence that would define her career—demonstrating the proven track record and visionary approach she brings to All&'s practice.