This conversation reveals the strategic thinking behind All& co-founder Jennifer Breithaupt's approach to bridging corporate rigor with cultural impact. See how she engineered systematic change through brand partnerships—demonstrating the magic & rigor philosophy that now defines All&.

All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.