Writing for The Drum during the height of the pandemic, Suzanne explores how healthcare brands must leverage fundamental truths to create meaningful connections. This article demonstrates Powers' belief—now central to All&'s methodology—that distinctive brand strategies emerge from the intersection of business truth, human truth, and cultural truth. When these elements align, brands can efficiently deliver excellence that drives both emotional resonance and business growth.

During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.