Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
Harris Diamond and Suzanne Powers, McCann Worldgroup - Global Retailing Conference 2019
Speaking to retail industry leaders, Suzanne outlines how brands can balance operational excellence with creative distinction in an increasingly complex market. This presentation foreshadows All&'s principle that "Efficiency & Excellence" are complementary forces—where efficiency organizes while excellence galvanizes. Powers demonstrates how retail brands can engineer systems that embrace this duality to drive both customer engagement and business growth.
Citi Experiences with Luke Bryan
All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.