In this insightful interview, Suzanne shares what it takes to go from leading global brands to launching her own venture—navigating the exhilarating challenge of “being everything.” With characteristic clarity and wisdom, Suzanne reveals how determination, agility, and mission-driven creativity power transformative business impact.

In this co-authored piece, Suzanne Powers and Gary Stolkin advocate for leaders to adopt a “founder” mindset—leading with authenticity, emotional investment, and a hands-on approach to foster trust and drive meaningful impact in today’s skeptical and rapidly evolving business landscape.

Listen to Suzanne as she talks with Katie Kempner about her career, including her recent role as Global President of McCann, hybrid workplaces, advice on starting your own company and her plans for her new firm, how to find a new position and how not to boil the ocean.

In this revealing interview, Suzanne reveals how creativity isn't accidental but requires intentional design—a principle that drives All&'s approach to brand strategy. Drawing from her pioneering career across TBWA, CP+B, and McCann, she shares how balancing seemingly disparate forces unlocks the business impact that truly propels brands forward.

Ad Age's feature on emerging agencies spotlights All& as a transformative new force built on Suzanne's foundational work with Powers Creativity. Suzanne's vision for creating systems where "creativity is not a happy accident" evolved through her partnership with Jen to form All&—an agency that bridges the traditional divide between client demands and agency delivery. All& represents the natural evolution of Powers' methodology, now enhanced by Breithaupt's Fortune 500 experience to deliver the perfect balance of creative excellence and operational efficiency that propels modern business through the power of brand.

After transforming McCann Worldgroup over a decade of leadership, Suzanne announced her departure to launch Powers Creativity, the precursor to All&. As she told Campaign, her vision was "about analyzing and identifying the right conditions for creativity to thrive in organizations big and small." This foundational thinking has evolved into All&'s mission: engineering strategies, assets, and systems that embrace seemingly disparate forces to propel modern business through the power of brand.

In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.

In this Great Minds podcast episode, Suzanne Powers explores how business transformation starts with strategic brand thinking. The conversation underscores what would become All&'s founding principle—that brands aren't marketing expenses but powerful business assets. Powers demonstrates how strategically engineered brand systems drive both market differentiation and operational efficiency, creating sustainable growth through the power of brand.

In this prescient article, Suzanne outlines how to build a culture where creativity and effectiveness are inseparable—creating what she calls "a cult of creative effectiveness." This piece foreshadows All&'s founding principle that modern marketing requires both creative excellence & operational efficiency. Powers argues that when organizations embrace this dual focus, they unlock sustainable business growth through the power of brand.

In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.

All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.

Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.

During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.

In this Cannes Lions TV segment, Suzanne and Sarah Watson discuss the evolving role of strategic leadership in driving creative excellence. The conversation highlights Powers' belief—now central to All&'s approach—that effective strategy requires both analytical rigor and creative intuition. This balanced perspective enables brands to develop frameworks that consistently deliver work that is both creatively distinctive and commercially impactful.