Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
Leaders and Brands Need to Be More Founder
In this co-authored piece, Suzanne Powers and Gary Stolkin advocate for leaders to adopt a “founder” mindset—leading with authenticity, emotional investment, and a hands-on approach to foster trust and drive meaningful impact in today’s skeptical and rapidly evolving business landscape.
2024 Creative Strategy and Transformative Business Impact Jury President Suzanne Powers on the LIAs
In this interview, Suzanne Powers, Founder of Powers Creativity and Jury President for the 2024 Creative Strategy and Transformative Business Impact Jury, discusses the evolving role of creative strategy in driving business transformation. She shares insights on balancing creativity with strategic rigor to achieve impactful results.
Cannes Interview: Creative Strategy president Suzanne Powers
In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.
Talking to Ourselves Podcast
In this industry podcast, Suzanne Powers discusses how seemingly opposing forces can be harnessed to create more powerful strategic solutions. The conversation reflects what would become All&'s core principle—that embracing dualities like Magic & Rigor and Excellence & Efficiency creates brands with both emotional resonance and commercial impact. Powers showcases how this balanced approach leads to strategies that engage audiences while delivering measurable business results.
WARC in Cannes Replay: The Future of Strategy
In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.