All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.

All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.

All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.

Before co-founding All&, Jennifer Breithaupt leveraged research-driven experiential marketing to build Citi's brand loyalty. This article reveals her data-backed approach to creating meaningful brand experiences—showcasing the "Magic & Rigor" philosophy she would later bring to All&, where metrics and memorable moments work together to deliver business impact.