Former IPG execs launch All&, a match made in marketing
When two powerhouse executives from Interpublic Group decided to join forces, they created something remarkable—an agency that promises to handle whatever brands need, whenever they need it.
All&, the aptly named new agency, is the brainchild of Jennifer Breithaupt (formerly IPG's EVP and Chief Experience Officer) and Suzanne Powers (previously McCann Worldgroup's Global Chief Product Officer). Their mission? To bring the expertise of holding companies into a more "open system" that can adapt to any brand's unique challenges.
Music Mentorship Makes a Mark with SeeHer
The video transcript captures a vibrant discussion centered on the empowerment of women and girls in the music industry through mentorship, advocacy, and creating supportive opportunities. The session is moderated by a host introducing two prominent women, Emery Franklin and Tiffany Delilah Miranda, who share their personal journeys navigating the challenges of a male-dominated music industry. Both highlight the importance of mentorship programs like See Her Hear Her, which aims to amplify female voices in music, both in front of and behind the microphone, addressing the stark gender disparity in music production, songwriting, and performing. Tiffany, the founder of Girls Make Beats, shares how her struggles inspired her nonprofit to empower young girls as producers, DJs, and engineers. Emery reflects on her mentorship by Sheryl Crow, which provided guidance, credibility, and exposure pivotal for her career growth. The conversation stresses the importance of brands and individuals leveraging their resources, networks, and platforms to create pathways for female talent. They discuss meaningful partnerships, including with major brands like Barbie and Toyota, emphasizing mentorship’s transformational effect beyond music, inspiring girls to pursue diverse professional roles. The discussion closes with actionable advice for women and girls entering the industry—trusting intuition, choosing supportive teams, and persevering despite societal challenges. The session encourages wider community involvement in nurturing and amplifying female talent, underscoring an ongoing imperative to reshape the industry’s culture for inclusivity and equity.
See Her, Hear Her Brittany Howard and Jennifer Breithaupt
This conversation reveals the strategic thinking behind All& co-founder Jennifer Breithaupt's approach to bridging corporate rigor with cultural impact. See how she engineered systematic change through brand partnerships—demonstrating the magic & rigor philosophy that now defines All&.
SeeHer Hear Her Co-Chairs: John Nitti and Jennifer Breithaupt
Two corporate powerhouses unite for change: Verizon's John Nitti and Jennifer co-chair SeeHer Hear Her, addressing the music industry's gender imbalance where women represent only 21% of artists. Their executive-level partnership transforms social purpose into business strategy, proving equality initiatives drive measurable ROI for forward-thinking brands.
CMO of the Week: Citi’s Jennifer Breithaupt
Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.
#SeeHerHearHer Panel
All& co-founder Jennifer Breithaupt champions gender equality in music through the SeeHer Hear Her initiative, exploring how brands can authentically amplify female voices. Her strategic insights on leveraging music marketing to drive inclusivity demonstrate the purposeful brand building and cultural impact philosophy that defines All&'s approach to meaningful marketing.
Jennifer Breithaupt, Global Consumer CMO of Citi – Advancing Equality through Music
All& co-founder Jennifer Breithaupt shares her leadership philosophy and #SeeHerHearHer initiative insights. Her discussion of global impact, hiring strategies, and music industry transformation demonstrates the authentic leadership and systematic change approach that drives All&'s comprehensive brand strategy methodology.
#SeeHerHearHer Interview: How Citi and Sheryl Crow Are Lifting Up Women in the Music Industry
Nine-time Grammy winner Sheryl Crow partners with Jennifer to address a stark reality: women represent only 21% of artists, 12% of songwriters, and 2% of producers in music. Their candid conversation reveals how corporate influence and artistic credibility combine to drive measurable change in a historically male-dominated industry.
The 2019 CMO Roundtable: 91 tips, insights and ideas from 20 top B2C and B2B marketing executives
All& co-founder Jennifer Breithaupt joins industry leaders in exploring modern CMO challenges, from data privacy to authentic customer connections. Her contributions reveal the strategic depth and collaborative leadership style she brings to All&—where complex marketing problems require both analytical rigor and creative problem-solving approaches.
Top of Mind | Jennifer Breithaupt, Citi
All& co-founder Jennifer Breithaupt tackles modern marketing's biggest challenges—from capturing fragmented attention to advancing gender equality through the SeeHer Hear Her initiative. Her insights on voice technology innovation and personal brand building reveal the forward-thinking leadership and inclusive vision she brings to All&'s strategic approach.
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.
Citi Leaders Named to American Banker's 2019 "Most Powerful Women" Lists
All& co-founder Jennifer Breithaupt earns recognition on American Banker's Most Powerful Women list, highlighting her transformative leadership at Citi. This achievement reflects the strategic excellence and industry influence she brings to All&—demonstrating how authentic leadership creates lasting impact across organizations and markets.
What's at the Heart of the ‘Hyper-Relevant’ CMO?
All& co-founder Jennifer Breithaupt defines the evolution of CMO leadership in an era demanding hyper-relevance. Her insights on balancing speed with strategy, authenticity with innovation, reveal the adaptive leadership mindset she brings to All&—where modern marketing challenges require both creative agility and operational discipline.
Building a Movement, Not a Moment
Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.
#SeeHerHearHer - Elevating the Role of Women in Music @TFQ
All& co-founder Jennifer Breithaupt joins industry leaders exploring actionable strategies for gender equality in music and media. Her participation in this comprehensive #SeeHerHearHer discussion showcases the systemic change advocacy and collaborative leadership approach that drives All&'s commitment to building brands with authentic social impact.
No. 26: Jennifer Breithaupt | Billboard Power 100
All& co-founder Jennifer Breithaupt lands on Billboard's Power 100, recognizing her innovative music marketing leadership at Citi. Her groundbreaking approach to authentically connecting financial services with music culture exemplifies the creative excellence and cultural fluency she brings to All&'s brand strategy practice.
Citi Experiences with Luke Bryan
All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.
View From the Top: 20 CMOs sound off on the trends, challenges and opportunities B2C and B2B marketers face in 2018
All& co-founder Jennifer Breithaupt shares executive-level insights on navigating marketing's evolving landscape from the C-suite perspective. Her strategic viewpoint on leadership challenges, organizational transformation, and driving business growth through marketing excellence demonstrates the senior-level expertise and proven results she brings to All&'s consulting practice.
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.
Citigroup’s consumer bank makes $33 billion a year. Here’s how marketing contributes
All& co-founder Jennifer Breithaupt discusses how artificial intelligence and music intersect to create powerful marketing opportunities at Citi. Her strategic insights on leveraging AI for personalized brand experiences while maintaining human authenticity demonstrate the "Humanity & Technology" balance that became central to All&'s integrated approach to modern marketing.