All& co-founder Suzanne Powers reveals the strategic thinking behind leaving traditional agency life to build something transformative. Discover how decades of bridging client demands with creative excellence led to founding All&—where magic meets rigor without compromise.

In this interview, Suzanne Powers, Founder of Powers Creativity and Jury President for the 2024 Creative Strategy and Transformative Business Impact Jury, discusses the evolving role of creative strategy in driving business transformation. She shares insights on balancing creativity with strategic rigor to achieve impactful results.

In her role as President of the Creative Strategy Jury at Cannes Lions 2021, Suzanne defined effective strategy as "the discovery that unlocks an irrefutably powerful creative solution." This in-depth interview reveals her unique perspective on balancing art and science—a principle that now powers All&'s approach to brand strategy. Powers' analytical framework for evaluating strategy that drives measurable business impact showcases the "Magic & Rigor" that has become a cornerstone of the All& methodology.

In this Great Minds podcast episode, Suzanne Powers explores how business transformation starts with strategic brand thinking. The conversation underscores what would become All&'s founding principle—that brands aren't marketing expenses but powerful business assets. Powers demonstrates how strategically engineered brand systems drive both market differentiation and operational efficiency, creating sustainable growth through the power of brand.

All& co-founder Jennifer Breithaupt defines the evolution of CMO leadership in an era demanding hyper-relevance. Her insights on balancing speed with strategy, authenticity with innovation, reveal the adaptive leadership mindset she brings to All&—where modern marketing challenges require both creative agility and operational discipline.

All& co-founder Jennifer Breithaupt shares executive-level insights on navigating marketing's evolving landscape from the C-suite perspective. Her strategic viewpoint on leadership challenges, organizational transformation, and driving business growth through marketing excellence demonstrates the senior-level expertise and proven results she brings to All&'s consulting practice.

During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.

In this Cannes Lions TV segment, Suzanne and Sarah Watson discuss the evolving role of strategic leadership in driving creative excellence. The conversation highlights Powers' belief—now central to All&'s approach—that effective strategy requires both analytical rigor and creative intuition. This balanced perspective enables brands to develop frameworks that consistently deliver work that is both creatively distinctive and commercially impactful.