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Citi’s Jennifer Breithaupt: People are turning away from traditional advertising

Podcast

Oct 18

Written By Jillian Kimberling

jennifer breithauptexperiential marketingmusic marketingemotional brandingmarket mix modelingcustomer experiencetraditional advertising evolution

Jillian Kimberling

View From the Top: 20 CMOs sound off on the trends, challenges and opportunities B2C and B2B marketers face in 2018

Citigroup’s consumer bank makes $33 billion a year. Here’s how marketing contributes