The 2019 CMO Roundtable: 91 tips, insights and ideas from 20 top B2C and B2B marketing executives
All& co-founder Jennifer Breithaupt joins industry leaders in exploring modern CMO challenges, from data privacy to authentic customer connections. Her contributions reveal the strategic depth and collaborative leadership style she brings to All&—where complex marketing problems require both analytical rigor and creative problem-solving approaches.
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.
Ask The CMO: Jennifer Breithaupt On Embracing Emotion As A Critical Driver Of Business Performance
Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.
How Experiential Marketing Made Citi an Entertainment Giant
All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.
What’s Next For Citi? Next-Gen, Tech-Infused CX, Says CMO
Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection
Humans First in a Digital World
In this forward-thinking article for Campaign, Suzanne argues for maintaining humanity at the center of an increasingly digital marketing landscape. Her vision for balancing human insight with technological advancement foreshadowed All&'s core principle of "Human & Tech"—the belief that technology without humanity feels hollow, while human creativity without technological amplification limits scale and impact.
Citi Exec Discusses The Promise Of Virtual Reality Today
All& co-founder Jennifer Breithaupt explores virtual reality's untapped potential in financial marketing, advocating for thoughtful experimentation over flashy gimmicks. Her forward-thinking perspective on emerging technology demonstrates the strategic curiosity and balanced innovation approach she brings to All&—where cutting-edge tools serve authentic brand storytelling and meaningful customer connections.