Speaking to retail industry leaders, Suzanne outlines how brands can balance operational excellence with creative distinction in an increasingly complex market. This presentation foreshadows All&'s principle that "Efficiency & Excellence" are complementary forces—where efficiency organizes while excellence galvanizes. Powers demonstrates how retail brands can engineer systems that embrace this duality to drive both customer engagement and business growth.

All& co-founder Jennifer Breithaupt lands on Billboard's Power 100, recognizing her innovative music marketing leadership at Citi. Her groundbreaking approach to authentically connecting financial services with music culture exemplifies the creative excellence and cultural fluency she brings to All&'s brand strategy practice.

All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.

All& co-founder Jennifer Breithaupt shares executive-level insights on navigating marketing's evolving landscape from the C-suite perspective. Her strategic viewpoint on leadership challenges, organizational transformation, and driving business growth through marketing excellence demonstrates the senior-level expertise and proven results she brings to All&'s consulting practice.

All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.

All& co-founder Jennifer Breithaupt discusses how artificial intelligence and music intersect to create powerful marketing opportunities at Citi. Her strategic insights on leveraging AI for personalized brand experiences while maintaining human authenticity demonstrate the "Humanity & Technology" balance that became central to All&'s integrated approach to modern marketing.

All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.

Presenting findings from a global brand study, Suzanne reveals how truth-based strategies create meaningful connections across markets. This research-driven approach exemplifies All&'s belief in rigorous frameworks that unlock creative magic. Powers demonstrates how brands that balance global consistency with local relevance create systems that drive both emotional resonance with consumers and measurable business impact for organizations.

Future All& co-founder Jennifer Breithaupt breaks down how marketing evolved from support function to strategic business driver at Citi. Her insights on positioning marketing at the frontlines of financial services reveal the operational excellence and customer-first thinking that would later define All&'s integrated approach to brand building.

Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.

Before co-founding All&, Jennifer Breithaupt mastered the art of strategic excellence at scale. This conversation reveals how she learned to balance efficiency with humanity—bridging corporate rigor and creative leadership to achieve exponential results through less, not more.

Jennifer Breithaupt shares powerful insights on female leadership and advocacy. Her approach to breaking barriers at Citi demonstrates All&'s commitment to balancing humanity with strategic excellence—proving how authentic leadership creates organizational transformation and opens doors for women across the marketing landscape.

All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.

All& co-founder Jennifer Breithaupt earns recognition among Billboard's Most Powerful Women in Music, celebrating her pioneering work bridging financial services and entertainment culture. Her strategic leadership in music marketing showcases the cultural intelligence and cross-industry expertise that drives All&'s approach to authentic brand storytelling.

Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection

Before co-founding All&, Jennifer Breithaupt leveraged research-driven experiential marketing to build Citi's brand loyalty. This article reveals her data-backed approach to creating meaningful brand experiences—showcasing the "Magic & Rigor" philosophy she would later bring to All&, where metrics and memorable moments work together to deliver business impact.

All& co-founder Jennifer Breithaupt reveals her blueprint for cultivating brand love at Citi through internal culture transformation. Her methodology—starting with employee engagement before external campaigns—exemplifies the authentic, inside-out approach that drives All&'s philosophy of building brands that genuinely connect with both teams and customers alike.

All& co-founder Jennifer Breithaupt spearheads Citi's organizational transformation, merging global consumer and entertainment marketing under unified leadership. Her strategic restructuring demonstrates the operational excellence and systematic thinking she brings to All&—proving how smart organizational design amplifies creative output and drives measurable business impact across markets.

In this forward-thinking article for Campaign, Suzanne argues for maintaining humanity at the center of an increasingly digital marketing landscape. Her vision for balancing human insight with technological advancement foreshadowed All&'s core principle of "Human & Tech"—the belief that technology without humanity feels hollow, while human creativity without technological amplification limits scale and impact.

All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.