Citi CMO Jennifer Breithaupt Is Striving to Build an Emotive Brand
All& co-founder Jennifer Breithaupt reveals how emotional storytelling differentiates Citi in the competitive financial landscape. Her strategic framework for building emotive brands demonstrates the "Humanity & Technology" balance that defines All&'s philosophy—proving authentic connections drive both customer loyalty and measurable business results.
En Latinoamérica las personas tienen conexiones más profundas: entrevista con Suzanne Powers
Presenting findings from a global brand study, Suzanne reveals how truth-based strategies create meaningful connections across markets. This research-driven approach exemplifies All&'s belief in rigorous frameworks that unlock creative magic. Powers demonstrates how brands that balance global consistency with local relevance create systems that drive both emotional resonance with consumers and measurable business impact for organizations.
Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking
Future All& co-founder Jennifer Breithaupt breaks down how marketing evolved from support function to strategic business driver at Citi. Her insights on positioning marketing at the frontlines of financial services reveal the operational excellence and customer-first thinking that would later define All&'s integrated approach to brand building.
Ask The CMO: Jennifer Breithaupt On Embracing Emotion As A Critical Driver Of Business Performance
Jennifer Breithaupt reveals how blending emotion with data-driven strategy creates brand magic that delivers business results. Her insights on creating memorable experiences for Citi customers exemplify All&'s philosophy of balancing humanity and technology to forge genuine connections while driving measurable performance.
Do Less and Achieve More: Arianna Huffington and Jennifer Breithaupt
Before co-founding All&, Jennifer Breithaupt mastered the art of strategic excellence at scale. This conversation reveals how she learned to balance efficiency with humanity—bridging corporate rigor and creative leadership to achieve exponential results through less, not more.
Citi Leaders Discuss The Important Role Of Women In The Workplace
Jennifer Breithaupt shares powerful insights on female leadership and advocacy. Her approach to breaking barriers at Citi demonstrates All&'s commitment to balancing humanity with strategic excellence—proving how authentic leadership creates organizational transformation and opens doors for women across the marketing landscape.
How Experiential Marketing Made Citi an Entertainment Giant
All& co-founder Jennifer Breithaupt orchestrated Citi's breakthrough experiential marketing program, transforming exclusive events into powerful brand differentiators. Her strategic framework for creating memorable customer moments through curated experiences showcases the seamless blend of creativity and business acumen that defines All&'s approach to building lasting emotional connections.
Women in Music 2017: The Most Powerful Executives in the Industry
All& co-founder Jennifer Breithaupt earns recognition among Billboard's Most Powerful Women in Music, celebrating her pioneering work bridging financial services and entertainment culture. Her strategic leadership in music marketing showcases the cultural intelligence and cross-industry expertise that drives All&'s approach to authentic brand storytelling.
What’s Next For Citi? Next-Gen, Tech-Infused CX, Says CMO
Before co-founding All&, Jennifer Breithaupt pioneered customer experience transformation at Citi, balancing technological innovation with human-centered design. This interview showcases the strategic thinking she would later bring to All&—merging excellence with efficiency to deliver personalized experiences that maintain genuine human connection
Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Before co-founding All&, Jennifer Breithaupt leveraged research-driven experiential marketing to build Citi's brand loyalty. This article reveals her data-backed approach to creating meaningful brand experiences—showcasing the "Magic & Rigor" philosophy she would later bring to All&, where metrics and memorable moments work together to deliver business impact.
How CMO Jennifer Breithaupt Built Brand Love at Citi 'From The Inside Out'
All& co-founder Jennifer Breithaupt reveals her blueprint for cultivating brand love at Citi through internal culture transformation. Her methodology—starting with employee engagement before external campaigns—exemplifies the authentic, inside-out approach that drives All&'s philosophy of building brands that genuinely connect with both teams and customers alike.
Citi combines global consumer marketing and entertainment teams under new CMO
All& co-founder Jennifer Breithaupt spearheads Citi's organizational transformation, merging global consumer and entertainment marketing under unified leadership. Her strategic restructuring demonstrates the operational excellence and systematic thinking she brings to All&—proving how smart organizational design amplifies creative output and drives measurable business impact across markets.
Humans First in a Digital World
In this forward-thinking article for Campaign, Suzanne argues for maintaining humanity at the center of an increasingly digital marketing landscape. Her vision for balancing human insight with technological advancement foreshadowed All&'s core principle of "Human & Tech"—the belief that technology without humanity feels hollow, while human creativity without technological amplification limits scale and impact.
Jennifer Breithaupt Named Citi’s Global Consumer Chief Marketing Officer
All& co-founder Jennifer Breithaupt shares her strategic vision for Citi's entertainment marketing initiatives, revealing how financial brands can authentically engage cultural moments. Her approach to balancing brand relevance with business objectives showcases the thoughtful integration of culture and commerce that would later become fundamental to All&'s brand philosophy.
Citi Exec Discusses The Promise Of Virtual Reality Today
All& co-founder Jennifer Breithaupt explores virtual reality's untapped potential in financial marketing, advocating for thoughtful experimentation over flashy gimmicks. Her forward-thinking perspective on emerging technology demonstrates the strategic curiosity and balanced innovation approach she brings to All&—where cutting-edge tools serve authentic brand storytelling and meaningful customer connections.
No. 27: Jennifer Breithaupt | Billboard Power 100
All& co-founder Jennifer Breithaupt climbs Billboard's Power 100 rankings, cementing her influence in music marketing innovation. Her sustained recognition demonstrates the consistent excellence and industry impact that defines her approach—bringing deep cultural understanding and strategic partnership expertise to All&'s brand building methodology.
Industry NBCU: The Year To Come - Linda Yaccarino, NBCUniversal & Jennifer Breithaupt, Citi
All& co-founder Jennifer Breithaupt joins NBCU's Linda Yaccarino in exploring media's evolving landscape and marketing technology trends shaping the industry's future. This strategic fireside chat reveals the forward-thinking perspective and cross-industry collaboration approach that Jennifer brings to All&'s integrated marketing and media strategy consulting.
Seeking the Human at Web Summit
Reporting from Web Summit, Suzanne explores how technology and humanity can coexist to create more meaningful marketing. This piece showcases her early thinking about the importance of balancing seemingly opposing forces—a philosophy that would later become All&'s founding principle. Powers argues that when brands successfully integrate human insight with technological innovation, they create experiences that drive both emotional connection and business growth.
Suzanne Powers, Global Chief Strategy Officer, McCann WorldGroup
During this Advertising Week interview, Suzanne discusses the evolution of strategic thinking in a rapidly changing marketing landscape. The conversation highlights Powers' forward-looking approach to balancing established strategic frameworks with emerging opportunities—a mindset that now informs All&'s belief that future-proofing isn't about predicting the future, but designing flexible brand systems that can adapt to any future.
Ad Age's Women to Watch 2016
All& co-founder Jennifer Breithaupt earns Ad Age's Women to Watch recognition for her transformative marketing leadership at Citi. This early industry acknowledgment highlights the innovative thinking and strategic excellence that would define her career—demonstrating the proven track record and visionary approach she brings to All&'s practice.