Citi's Global Consumer CMO navigates pandemic marketing with agility, unveiling how real-time strategy replaced year-long planning cycles. Jennifer shares her four-pillar approach to crisis response while advancing gender equality through SeeHer Hear Her—co-chaired with Verizon's John Nitti—addressing music's stark reality where women represent just 21% of artists.

All& co-founder Jennifer Breithaupt champions gender equality in music through the SeeHer Hear Her initiative, exploring how brands can authentically amplify female voices. Her strategic insights on leveraging music marketing to drive inclusivity demonstrate the purposeful brand building and cultural impact philosophy that defines All&'s approach to meaningful marketing.

Writing for The Drum during the height of the pandemic, Suzanne explores how healthcare brands must leverage fundamental truths to create meaningful connections. This article demonstrates Powers' belief—now central to All&'s methodology—that distinctive brand strategies emerge from the intersection of business truth, human truth, and cultural truth. When these elements align, brands can efficiently deliver excellence that drives both emotional resonance and business growth.

All& co-founder Jennifer Breithaupt shares her leadership philosophy and #SeeHerHearHer initiative insights. Her discussion of global impact, hiring strategies, and music industry transformation demonstrates the authentic leadership and systematic change approach that drives All&'s comprehensive brand strategy methodology.

Nine-time Grammy winner Sheryl Crow partners with Jennifer to address a stark reality: women represent only 21% of artists, 12% of songwriters, and 2% of producers in music. Their candid conversation reveals how corporate influence and artistic credibility combine to drive measurable change in a historically male-dominated industry.

In this industry podcast, Suzanne Powers discusses how seemingly opposing forces can be harnessed to create more powerful strategic solutions. The conversation reflects what would become All&'s core principle—that embracing dualities like Magic & Rigor and Excellence & Efficiency creates brands with both emotional resonance and commercial impact. Powers showcases how this balanced approach leads to strategies that engage audiences while delivering measurable business results.

All& co-founder Jennifer Breithaupt joins industry leaders in exploring modern CMO challenges, from data privacy to authentic customer connections. Her contributions reveal the strategic depth and collaborative leadership style she brings to All&—where complex marketing problems require both analytical rigor and creative problem-solving approaches.

All& co-founder Jennifer Breithaupt tackles modern marketing's biggest challenges—from capturing fragmented attention to advancing gender equality through the SeeHer Hear Her initiative. Her insights on voice technology innovation and personal brand building reveal the forward-thinking leadership and inclusive vision she brings to All&'s strategic approach.

All& co-founder Jennifer Breithaupt reveals how purpose-driven initiatives must become movements, not moments, to drive authentic employee engagement and business impact. Her insights on Citi's #SeeHerHearHer campaign and evolving television attribution demonstrate the strategic integration of social purpose and media innovation that defines All&'s holistic approach.

All& co-founder Jennifer Breithaupt earns recognition on American Banker's Most Powerful Women list, highlighting her transformative leadership at Citi. This achievement reflects the strategic excellence and industry influence she brings to All&—demonstrating how authentic leadership creates lasting impact across organizations and markets.

In this WARC feature, Suzanne shares her vision for the future of strategy in marketing—predicting the rise of systems that balance creative excellence with operational efficiency. Her forward-thinking perspective previewed the founding principles of All&, advocating for a strategic approach that embraces seemingly disparate forces to build brands that drive business results through the perfect balance of magic & rigor, humanity & technology.

All& co-founder Jennifer Breithaupt defines the evolution of CMO leadership in an era demanding hyper-relevance. Her insights on balancing speed with strategy, authenticity with innovation, reveal the adaptive leadership mindset she brings to All&—where modern marketing challenges require both creative agility and operational discipline.

Jennifer, Citi's CMO, leverages the brand's massive music footprint—8,000 annual events with 1,500 artists—to tackle a systemic problem: women represent only 21% of artists, 12% of songwriters, and a mere 2% of producers. Learn how Breithaupt's strategic commitments transform entertainment marketing from cultural showcase to catalyst for gender equality.

All& co-founder Jennifer Breithaupt joins industry leaders exploring actionable strategies for gender equality in music and media. Her participation in this comprehensive #SeeHerHearHer discussion showcases the systemic change advocacy and collaborative leadership approach that drives All&'s commitment to building brands with authentic social impact.

Speaking to retail industry leaders, Suzanne outlines how brands can balance operational excellence with creative distinction in an increasingly complex market. This presentation foreshadows All&'s principle that "Efficiency & Excellence" are complementary forces—where efficiency organizes while excellence galvanizes. Powers demonstrates how retail brands can engineer systems that embrace this duality to drive both customer engagement and business growth.

All& co-founder Jennifer Breithaupt lands on Billboard's Power 100, recognizing her innovative music marketing leadership at Citi. Her groundbreaking approach to authentically connecting financial services with music culture exemplifies the creative excellence and cultural fluency she brings to All&'s brand strategy practice.

All& co-founder Jennifer Breithaupt showcases Citi's experiential marketing strategy alongside country star Luke Bryan, revealing exclusive cardholder experiences that transform banking relationships. Her approach to creating memorable brand moments through music partnerships demonstrates the "Excellence & Efficiency" philosophy she brings to All&'s customer experience and loyalty strategy consulting.

All& co-founder Jennifer Breithaupt shares executive-level insights on navigating marketing's evolving landscape from the C-suite perspective. Her strategic viewpoint on leadership challenges, organizational transformation, and driving business growth through marketing excellence demonstrates the senior-level expertise and proven results she brings to All&'s consulting practice.

All& co-founder Jennifer Breithaupt reveals how Citi transformed from transactional to emotional through strategic music partnerships and experiential marketing. Her insights on market-mix modeling and moving beyond traditional advertising showcase the data-driven creativity and customer-centric approach that defines All&'s methodology for building meaningful brand connections.

All& co-founder Jennifer Breithaupt discusses how artificial intelligence and music intersect to create powerful marketing opportunities at Citi. Her strategic insights on leveraging AI for personalized brand experiences while maintaining human authenticity demonstrate the "Humanity & Technology" balance that became central to All&'s integrated approach to modern marketing.