500

0

Citi CMO Jennifer Breithaupt Is Striving to Build an Emotive Brand

Interview

Jun 13

Written By Jillian Kimberling

jennifer breithauptemotional brandingfinancial marketingbrand differentiationcannes lionsbrand strategycustomer connection

Jillian Kimberling

Citigroup’s consumer bank makes $33 billion a year. Here’s how marketing contributes

En Latinoamérica las personas tienen conexiones más profundas: entrevista con Suzanne Powers